Since 1995, MRG has worked to expand our clients' opportunities. With a focus on increasing revenues and growing our clients' customer base, our role ... and the responsibilities we assume ... is based upon our clients' needs, not a preconceived static curriculum to which the client must conform their operation and processes.
We believe every company is different, with unique personnel, history and expertise. MRG's role is to work with our client's management and together determine how to best use existing assets; ascertain what resources are needed to increase revenue and reach our goals, and then work in unison to execute the business plan.
The tools that are used to increase revenue and expand the client's customer base do not fit any "guru's" book or program. With regards both sales tactics and marketing strategies, we combine the old with the new mediums and establish the best fit - that which is comfortable, effective and produces the desired results.
Sales and Revenue Growth
Marketing Strategies
Business Planning
New Market Development
SWOT Analysis
(Strengths, Weaknesses, Opportunities, Threats)
Direct Customer Solicitation
In today's business world, a web presence is a necessity. The company's website informs the potential customer about your company's capabilities, services, history, products and other pertinent information. This information aids the customer in the customer's making process. We have designed websites and continue to work with SEO specialists who will monitor your website's health and increase your Google rankings
Depending upon your type of business (retail, service oriented, industrial, etc.), a social media presence can be helpful to present both yourself and your company to your target customers. In addition to providing the customer with information, social media also allows you to advertise and get your message instantaneously to a larger audience.
Most individuals have personal email addresses, as well as a work email. Electronic newsletters are an excellent way to inform both your present and perspective customers. Newsletters As well as promoting your product or service, your newsletter can be educational, have a historical perspective about your product or profession, or simply entertain. Engage the customer. And always remember, when sending monthly newsletters, the subject line is your "hook" - spend time on writing it!
PRINT MEDIA IS NOT DEAD!
In many instances, mail campaigns are very effective, as either an introduction or a follow up technique. Personal service companies, from landscaping to financial consulting, use Every Door Direct Mail (EDDM) to our homes. In the office world, formal letters accompanying a company brochure are an "old school" novelty that is very effective in light of our electronic world.
In college, I had a Jesuit professor who gave open book exams. I once asked Father why he allowed us to bring our texts and notebooks into the exams. He replied: "When you leave here, you will eventually forget everything I have taught you. What I want you to remember is the process to arrive at the answer!" Customer and market research is the foundation upon which business decisions are made.
If you are that existing business, chances are you have a customer list. Whether it be in an Excel spreadsheet(s), typed in Word, handwritten or maintained in a CRM (Customer Relationship Management), your customer list is a powerful asset and needs to be employed to drive sales on a continual basis.
It is very important to keep your customer data current and updated. Incorrect physical or email addresses only waste time and money in your sales and marketing processes.
We will be happy to maintain your customer database and keep it current.
Since 1995, MRG has represented many companies, especially in the industrial & construction markets.
But regardless of the market within which your companies operates, a company cannot grow without a formal sales presence.
If your company requires someone who can solicit by phone, create and perform Power Point presentations, and be the contact person for your sales efforts, please call us. We may be able to help you out until we can grow your business to the point where you have the ability to hire a full time salesperson.
Many individuals are very gifted, skilled and driven to succeed. At some time or other, they toy with the idea of beginning their own business but lack the understanding of how to accomplish the task and what is required to make the transition successful.
Entrepreneurship is what has made our country so unique in this world. America presents its citizens with opportunities that are not present under other forms of government and societies.
Should you have that desire, I will eb happy to provide you with the understanding of what is required and the tools to make it happen.
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